I designed for Nutella the interface of a multimedia totem placed in the supermarkets around Italy. The totem basically enables one to navigate between some recipes selected by Nutella: users can choose their favorite recipe, check the ingredients, navigate between the preparation steps, and finally print a little card in order to bring with them the recipe and prepare the dish at home. My work has focused on making the user experience engaging and pleasant. Everything was designed to be immediate and flowing so that the user, with a few small indications, can feel comfortable navigating the interface without difficulties.
2019 – Ogilvy