Roviza is much more than a brand of screws, it is an attitude that involves the user through its world. I does not deny its Russian past, but rather makes it its strength. The image designed for the brand is strong, aggressive and irreverent, wants to stimulate creativity and the spirit of DIY, but at the same time give the idea that it is durable, safe and reliable. No wonder then, if the coordinated image of Roviza, created by extroverted copies, unexpected collages and refined packaging, is more than one would expect from a brand of screws.
In team with Elena Filippi, Sara Lavazza, Matteo Maggi, Nicolò Marchetti.
2017 – Politecnico di Milano